|
Viral Marketing - This Is One Bug
You Want Your Marketing to Catch! Any aware business person today understands that the internet is playing a continuously growing role in marketing their business. There are two questions that this will answer: What does viral marketing mean? How do you catch this virus? First, let's discuss the concept of viral marketing. This is the process of creating a presence on the web in a number of different methods and in a number of different venues designed to create a significant number of places on the web for you to be found. When done consistently and properly you and your brand will spread like a virus. So, how do you catch this virus? It is the system of constructing an internet presence with many strategies and tactics that dovetail together to create a sizeable amount of publicity. When these strategies are linked together properly potential prospects will begin to find you and resulting in a drive of traffic to your website that can be beyond your wildest dreams. The Internet is changing the face of business-to-business marketing. Traditional marketing requires the business owner or the salespeople to go out to the marketplace and find prospects. Some of these methods include cold calling, direct mail, networking and client referrals. While these methodologies still work, some better than others in today's world, there is a tremendous opportunity to transform a large part of your marketing to include a retail type component. If you look at your website as your retail store and the web as your advertising market than you can create such an environment. Your web strategies serve as a way to be found by the marketplace and for them to enter your store which in this case is your website. By creating a viral marketing strategy it is analogous to a great traditional advertising campaign that drives flocks of customers into a traditional retail store. Let's examine some of the strategies and tactics and see how they linked together. 1. Your website- this is the cornerstone of your viral marketing strategy. When the "store "is entered, you must have a website that communicates a very clear and distinct information about your business and who your clients are so that prospects can see whether or not they are in the right "store."." 2. A blog- this is becoming a very key component in a viral marketing campaign. The reason it is so powerful is because sites that have continuous content updating will get attention from the search engines. Your blog is a tremendous opportunity to continue to build relationship with your prospect base both on a business and personal level. Keep in mind, prospects purchase from those businesses they know, like and trust. Showing some of that personal side is a great way to build on that part of the relationship. 3. Articles- this is one of the strongest and most powerful ways to go viral. The major purpose of articles both online and off-line is to establish you as an expert in your field. If you continuously put out a series of interesting and meaningful information you will be seen as an expert and it will drive traffic to your website. 4. Social networking - this is an opportunity to incorporate many of your tactics into this strategy. You can connect with potential alliances, prospects directly and in many cases you can incorporate your blog post and put up your articles. There are many other tactics depending on the social networking site that will permit one to further establish yourself as an expert. This might include fielding questions pertaining to your area of expertise or providing specific information that is being requested. Depending on the structure of the site there are several other opportunities for strategic marketing. While these are several of the main strategies and tactics for going viral there are many other avenues that can be traveled. This can all be overwhelming as it is expanding every day. My recommendation, is not to attempt to do all of it at once but to start with one or two and execute them completely. It is better to incorporate fewer strategies but more complete than to do just a little in each. The reason for this is that the depth and the repetitiveness is the key to success. If you implement just a couple of the strategies on a consistent basis you will see recognizable results in the increase of your website traffic.
6 Steps to Successful Viral
Marketing Through Forum Posting Internet forums - those discussion boards where people virtually congregate to talk and share information and ideas - is one of the easiest and least expensive ways to employ viral marketing for traffic building. Follow these six steps to gain the attention and traffic you seek through forum interaction. Before you jump into a discussion board community and start posting away, do a bit of research to help make your efforts more targeted and effective. Getting Started One: Join relevant forums for your targeted audience, your product, and/or business. For example, if your market is health care you can seek out forums for everything from holistic medicine to stay-at-home moms to specific health issue communities. You want your posts to be appropriate for the subject the members discuss. Otherwise your posting will be pointless, ignored, or even worse - removed. Two: Choose the most popular forums. Do a search to find forums available for the topic you seek. There is no point wasting your time and energy posting to forums that have very few members, few discussions, and get very little traffic or interest for your traffic building desires. Big-Boards is one site that allows you to search for forums based on topic, on number of members and their activity, on post count, on traffic, and on Alexa ranking. Look for good page rank, the amount of active members, and the number of posts. The more active and highly ranked a forum is, the better. Three: Choose forums that allow signature tags. A signature tag can be set up in your forum account profile to display advertising information for your business. Read the forum's rules before joining and pay attention to what is permitted in the signature. Most forums allow you a signature that advertises. Others do for a fee. Some do not at all. Your time is important so be sure to find out if a forum doesn't allow posts with signatures tags before join and start posting. After you have joined Four: Keep your signature tag short and update it regularly. Use colors, bolding of font, and a catchy message to attract attention. It is best to keep your tag short and use only one or two links. Most importantly, link to your main website. Five: Avoid spamming people in your posts. Never create posts that are pure advertisement. This a pretty universal rule and if ignored will quickly do more to ruin your reputation than get you any desired traffic. At best spamming in your post will be deleted by the forum moderator. At worst, it could result in getting you banned. Six: Work the room. Be an active member on the forum and be of benefit to those who read your posts. Seek out people who need help or advice and offer it to them. Plan to spend at least an hour each day at a forum and take the time to get to know the members and community. Your first post should be to introduce yourself. Thereafter post intelligent questions, helpful information, or friendly advice, depending upon the forum's topic. As you become a more regular member and develop a reputation of being helpful without promoting your product or service in your posts, you will find that you are respected and looked up to as an expert and your signature advertising will bring you traffic for a long time to come. Forum posts remain for years so the time you invest now will continue to serve you in those discussions as they are read again and again by visitors and new members. To be successful using forums to spread the word about you, your product and your company you need to respect rules, adhere to forum protocol, and make a name for yourself in the forum community. As you do you can count on a profitable return for your time and even find personal benefit in being an active forum member.
The Viral Marketing Examples Viral marketing is the most sought after free advertising method that people use to drive traffic to their offer or website. The concept of viral marketing is pretty simple. Marketer use ways of creating viral effect that make people want to pass that offer along to his or her friends. And it goes on and on. Simple huh? The most exciting part about it is that you don't need to spend a dollar on it and yet you can get quality traffic. Okay, let me just share with you some proven method of viral marketing attack that you can implement immediately to see immediate results: Free ebooks or reports - Who doesn't like freebies. Well the fact is, it's an old trick but its human nature that everybody tends to fall to it. What you do is to create a simple report or ebook on a subject area of your choice and submit it on free ebooks site. Of course, there'll be a link to your main website preferably on the first page of your report. You can also leverage on your effort of writing the report by adding some relevant affiliate links within the report. People who downloaded it will pass along if they like it and that's how your ebooks bringing in you traffic and sales. You can even make the report rebrandable so that the reader themselves can actually rebrand the report by substituting your affiliate links with their own but leaving the link to your main website unaltered. This way, people will find it more interesting to pass it along and you get more traffic to your main site. You see, there's absolutely nothing to lose with viral marketing. Next would be softwares. Giving away free softwares with your main advertisement showing up every time the software starts is another effective way of creating viral traffic to your website. Or you can even offer free services on your website say for example link shrinking and cloaking service. You see, all marketers use it so you can expect good traffic to your service. All you need to do is to make it compulsory for people to sign up before they can use your service. This way, you can build your own list extremely fast and easy. Try to be creative. Just create something that has some value in it when people pass it around and along to their friends and list member. Basically speaking, if you can make such bargain that fill the big question "What's in it for me?", then you've just created a powerful viral plan for your online business. Remember, viral marketing works like wonder and you don't even need to spend a dime. So spend some time to create yours today as the results it brings last longer that all other form of marketing be it in the online or offline world. Suggested Viral Marketing Tools: 1- Viral Url 2- Free Viral
Suggested reading: * Network Marketing: Attracting Success, Money, & The People Who Want You To Have The Same * Marketing is top level management and sales is second level management an analysis. * Why You Should Be Getting Involved With Internet Marketing * Search Engine Optimization and Internet Marketing Tips and Tools
|
|
|||||||||||||||
| Weight Loss | Sure Erect | Man's Health | Health Care | Sexual Health | Jelqdevice | Diet pills | Flamingo Club |
| Penis Enlargement Gel | Party Pills - Activ8 | Drugstore4men | |||||
Copyright © Online Business Alliance - 2006-2008 - All Rights Reserved
|
|
