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Marketing Your Business Offline
By
Tammy Embrich
Every marketer is searching for the most effective ways to promote
their business online. But, how about offline promotion?
The answer to that is really up to you. Remember...all
your customers live in the physical world and can be
reached more effectively from the physical world. With
that being said, regarding promoting your business
offline...you must start thinking creatively.
The following are just a few examples of various marketing
techniques that can be used.
1. Create business cards. This can be done with business card paper
which can be purchased at business supply stores. You
can make these on your home computer. You will need to
install card-maker software to do this. Or you can hire
someone to make them for you. Try to make them
unique...different than the normal business card. Be
creative, try and capture the attention of prospective
customers with your choice of color and design.
2. Pass your cards out at dinner engagements, parties, libraries,
schools, colleges, daycare centers,...basically any
place where someone will allow this type of
solicitation. Leave them in restrooms of theaters,
restaurants, department stores, etc...Remember, think
creatively and you will come up with tons of other
places and ideas. Keep a fresh supply of your business
cards in your car at all times. You never know when an
opportunity will present itself.
3. Make up some flyers and posters to post on bulletin boards.
Again your choice of color and design will be
substantial at capturing the attention of prospective
buyers. These flyers could be handed out locally and
also posters could be displayed at various locations
such as supermarkets, gas stations, malls, laundry mats,
churches, social clubs and business centers.
4. Talk to your friends and people you come in contact with about
your business. These friends and acquaintances will tell
their friends and so on. This is called "word of mouth"
advertising. "Word of mouth" is by far the most
effective marketing technique you can use when promoting
your business offline. Be enthusiastic about your
business while you're talking...get excited about what
you do. Your enthusiasm will most likely rub off...and
result in sales and/or recruits.
5. Place bumper stickers on your car displaying your business.
Include a phone number or a website link so that people
can see it and contact you. You would be surprised at
how many people look at these. Again, you can make them
yourself or hire someone to do it. For this technique,
your website URL and phone number should be fairly large
so that it can be seen easily.
6. Hire someone to make ink pens and pencils with the name of your
business on them. You can leave these at banks,
churches, libraries, and various other places. When you
start to hand these out...you will most likely think of
a lot of other places to hand them out, or discretely
leave them.
7. Check out cinema screen advertising at various theaters. Think
of how many people will see your ad! The prices will
vary. This is an excellent marketing method if pricing
is within your budget.
8. Check out advertising in your local newspaper. Advertising in
magazines is also another great option. There are many
people that are newspaper and magazine junkies. If the
pricing is within your budget...go for it!
9. Have t-shirts or hats made with a special logo of your business.
Include a phone number or website link to your business.
Other personal favorites could be mugs, calendars, mouse
pads, refrigerator magnets and the like. And I bet if
you think real hard, you could come up with a lot more.
Creativity is key when contemplating innovative offline
marketing techniques. Offline promotion is really a
trial and error type of thing. If something is not
bringing in the sales...try something else. The ideas
are essentially endless. Put your mind to it and try
your hand at offline promotion...it could mean
significant success for your business.
Tip: When using offline marketing techniques, it is better to use a
short domain name so that it can be remembered easier.
How to Use Simple Tag and Ping Marketing Techniques
By
Titus Hoskins
If you're just heard the phrase 'Tag and Ping' and scratching your
head in puzzlement --- this article may be worth your
time. Not that Tag and Ping is some magic marketing
formula that will deliver untold riches. It won't.
It is just one more marketing tool professional online marketers
are using to give their site or sites a competitive edge
over their competition. It will help put your site on
the Internet map and if done right, Tag and Ping will
deliver plenty of very targeted traffic to your sales
pages. It will boost your rankings and increase your
sales.
Tag and Ping is one of those simple, yet relatively unknown
marketing techniques savvy Internet Marketers have been
using and trying to keep quiet for years. To truly
understand how Tag and Ping works, you will have to know
some basic background information on keywords, blogging,
tags, and how all these can work in sync to deliver
traffic, links and sales to your site.
What are Blogs?
Most web users will know a blog is an online journal where bloggers
post their daily or hourly entries (their opinions,
views, info, links) on any subject that interests them.
The most popular blogging systems are Blogger.com (owned
by Google) Bloglines (owned by Ask Jeeves), LiveJournal,
and many professional marketers use the free WordPress
software which they can host on their own websites.
Each blog has its own RSS feed -- RSS stands for Really Simple
Syndication although its original acronym stood for
Rich Site Summary. These RSS feeds broadcasts the
information in the blog posts to all concerned parties
-- those who have subscribed and use an RSS reader or
aggregator to view the posts. Or more commonly, they use
the FireFox browser, Google Desktop, or MyYahoo to
access their favorite RSS feeds. The next version of
Windows will have RSS embedded into its operating
system.
What are Tags?
Tags are really another name for keywords. Most surfers will know
keywords are the exact words Internet users type into
search engines to find what they're looking on the world
wide web. Tags work in the same way and are a form of
social bookmarking, a way of classifying and accessing
all that content in all those countless blogs.
Many major blogging directories such as Technorati use tags to
serve up the information to its patrons. One simple
technique to create a tag in Technocrati:
<*a href="http://technorati.com/tag/Laptops" rel="tag">Laptops<*/a>
(remove asterisks in actual code)
Or if your blogging software supports categories; this will be
recognized by Technorati as a tag.
What the heck is a Ping?
A ping is a simple way to notify the different search engines to
let them know that your blog has been updated. You call
up or ping your blog post.
You bookmark or place an entry in any one of the countless blogging
sites such as Technorati, Furl, del.icio.us, Blinklist,
Flickr --- you go to these sites and click your blog or
tag to inform them you have updated your blog. Many
blogging systems will automatically ping your blog
updates.
Or you can do this manually, for example Technorati's ping form is
here: http://www.technorati.com/ping
Simple Way to Ping
If this is still confusing to you, one simple way to ping your
tags/blogs is to use a site like: http://pingomatic.com/
and it will automatically ping your blog in many of the most
popular blogging services.
Enter The Online Professional Marketers and It All Hits the Fan
Of course, online marketers have long discovered that the whole
blogging system -- blogs, rss, tags, pinging -- is an
excellent marketing vehicle. One great marketing system
delivering targeted traffic to their products and
services.
It really is a corruption or commercialization of blogging and this
surely wasn't the idea the original designers of blogs
had in mind. But the whole blogging system is so
lucrative, many professional marketers (the author is
pleading the fifth!) are using blogging systems like
WordPress to create mainly marketing sites that may have
little resemblance to a real blog. It just uses the
backbone structure of blogs, RSS, Tags to give their
sites a slight competitive edge in a very competitive
world.
As we saw with the 'comment spam' there is a great likelihood that
Tag and Ping will be misused and further antagonize the
blogging purists. So if you are going to use Tag and
Ping make sure you're creating valuable, usable content
-- then most sites will want to link to your site
anyway. Content is still king no matter what tricks the
professional marketers want to use. Always will be!
Using a Simple Tag and Ping Marketing Technique With Technorati
To explain further the whole idea of Tag and Ping. Lets just walk
through a marketing system you can quickly create using
Technorati, one of the most popular blogging services.
First, sign your blog up with Technorati. This is quite a simple
procedure. Just upload a photo, doesn't have to be of
you -- your site's logo will do. Register your profile
with your 20 or so tags relating to your blog. Make sure
these are keywords you're marketing with your blog. Then
you have to place the Technorati code on your blog for a
link back.
Next, you must understand that Technorati creates a landing page
for each tag in their system. This page is made up of
four parts:
- Flickr Photos
- Recent blog posts tagged with that keyword or phrase
- Who’s Blogging About sidebar which links to any profiles of blogs
that those same keywords or phrase in their profile
- Links from Furl for the same tag
So to take full advantage and to use this marketing technique you
have to sign up with both Flickr and Furl. Your aim is
to get your links in all four spots on this Technorati
landing page for your tag or keyword.
When signing up for Flickr, many marketers use their site's name
for their Flickr username, just use a dash instead of a
dot in your site's url. You can use a photo of the
product they're promoting to get a link from Flickr in
the top spot on the landing page. Pick your tags and
description for the product.
Set up a Furl account and download the Toolbar , bookmark a few
sites to get the hang of how its done.
Now You're Really To Put Everything Together To Tag and Ping
1- You can start with the Flickr photos at top of the Technorati
page.
Just post a photo or cover image into your Flickr account, making
sure you tag it and use a catchy headline in your
description. Link it to your landing or affiliate page
url. Example:
Don't buy another marketing tool until your check out this site.
2 - Next, make the first of your blog posts on your particular
subject or product to your blog, making sure you tag it
with your keywords and then ping Technorati. Make all
your posts good content, reviews, product information or
free downloads. Your entry will appear on the top of the
list for that tag shortly in Technorati.
3 - Furl your blog post and your landing/affiliate page with your
tags to make sure your entry/post is listed the bottom
section of the Technorati page for your tag.
To work this system, add another blog post every few hours, Tag and
Ping, plus Furl your posts. For better results you can
sign up for countless other social bookmarking sites and
bookmark your pages. Here are just a few good ones:
del.icio.us, blinklist, moreover, icerocket, weblogs...
Flickr, Blog, Tag, Ping, Furl
This is just one Tag and Ping method, professional marketers have
countless systems and sites working many variations on
this relative new marketing technique. But the
information given above should get you started on your
own Tag and Ping marketing system.
Remember, blogging and RSS are the wave of the future, make sure
you're geared up to take advantage of all they have to
offer. You must have at least one blog on your site. Use
WordPress if you can -- Blogger will do in a pinch!
Just make sure you're using some Ping and Tag marketing techniques
to harvest all those links, traffic and sales for your
site. This is one marketing technique you should now be
using. Just remember to Flickr, Blog, Tag, Ping, Furl -
Rinse and Repeat!
Make Money Using Easy Article Marketing Techniques
By
Jo Mark
Unless you are very new to the business, or live in a cave, you've
probably heard of article marketing. There are a number
of advantages in using article marketing for your online
business. It is a very effective technique to advertise
a website, promote a product, build traffic to your
site, increase back links to improve a website's
ranking, and make money online. And the best thing about
article marketing, it's FREE!
How do you participate in article marketing? It is easy. Write
short, 300 to 500 word articles and submit them to 10 to
25 of the largest article submission directory sites.
(You can find these sites by doing a search.) Include an
author's resource box in each article you write. Your
resource box should include 2 or 3 links to the websites
or products that you are promoting. As people see your
links, they will click on them, visit the site or
products that you are recommending, and make you money.
To get the most benefit from your resource box, your article should
be related to the sites or products that you are
promoting in your resource box. For example, if your
website is about bird watching, you would benefit most
by writing an article on "Finding Red-Headed Woodpeckers
In The Wild." People who are interested enough to read
the article will also have an interest in seeing what
you have to offer on your bird watching website. There
is a good chance that many of them will click on your
links and visit your site.
On the other hand, if your site is about bird watching and your
article is about the newest rock group, few rockers will
click on your links. You should always make sure that
your links are closely related to the information in
your article. This is the way to maximize the amount of
money you make through article marketing.
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