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Marketing Your Business Offline Every marketer is searching for the most effective ways to promote their business online. But, how about offline promotion? The answer to that is really up to you. Remember...all your customers live in the physical world and can be reached more effectively from the physical world. With that being said, regarding promoting your business offline...you must start thinking creatively. The following are just a few examples of various marketing techniques that can be used. 1. Create business cards. This can be done with business card paper which can be purchased at business supply stores. You can make these on your home computer. You will need to install card-maker software to do this. Or you can hire someone to make them for you. Try to make them unique...different than the normal business card. Be creative, try and capture the attention of prospective customers with your choice of color and design. 2. Pass your cards out at dinner engagements, parties, libraries, schools, colleges, daycare centers,...basically any place where someone will allow this type of solicitation. Leave them in restrooms of theaters, restaurants, department stores, etc...Remember, think creatively and you will come up with tons of other places and ideas. Keep a fresh supply of your business cards in your car at all times. You never know when an opportunity will present itself. 3. Make up some flyers and posters to post on bulletin boards. Again your choice of color and design will be substantial at capturing the attention of prospective buyers. These flyers could be handed out locally and also posters could be displayed at various locations such as supermarkets, gas stations, malls, laundry mats, churches, social clubs and business centers. 4. Talk to your friends and people you come in contact with about your business. These friends and acquaintances will tell their friends and so on. This is called "word of mouth" advertising. "Word of mouth" is by far the most effective marketing technique you can use when promoting your business offline. Be enthusiastic about your business while you're talking...get excited about what you do. Your enthusiasm will most likely rub off...and result in sales and/or recruits. 5. Place bumper stickers on your car displaying your business. Include a phone number or a website link so that people can see it and contact you. You would be surprised at how many people look at these. Again, you can make them yourself or hire someone to do it. For this technique, your website URL and phone number should be fairly large so that it can be seen easily. 6. Hire someone to make ink pens and pencils with the name of your business on them. You can leave these at banks, churches, libraries, and various other places. When you start to hand these out...you will most likely think of a lot of other places to hand them out, or discretely leave them. 7. Check out cinema screen advertising at various theaters. Think of how many people will see your ad! The prices will vary. This is an excellent marketing method if pricing is within your budget. 8. Check out advertising in your local newspaper. Advertising in magazines is also another great option. There are many people that are newspaper and magazine junkies. If the pricing is within your budget...go for it! 9. Have t-shirts or hats made with a special logo of your business. Include a phone number or website link to your business. Other personal favorites could be mugs, calendars, mouse pads, refrigerator magnets and the like. And I bet if you think real hard, you could come up with a lot more. Creativity is key when contemplating innovative offline marketing techniques. Offline promotion is really a trial and error type of thing. If something is not bringing in the sales...try something else. The ideas are essentially endless. Put your mind to it and try your hand at offline promotion...it could mean significant success for your business. Tip: When using offline marketing techniques, it is better to use a short domain name so that it can be remembered easier.
How to Use Simple Tag and Ping
Marketing Techniques If you're just heard the phrase 'Tag and Ping' and scratching your head in puzzlement --- this article may be worth your time. Not that Tag and Ping is some magic marketing formula that will deliver untold riches. It won't. It is just one more marketing tool professional online marketers are using to give their site or sites a competitive edge over their competition. It will help put your site on the Internet map and if done right, Tag and Ping will deliver plenty of very targeted traffic to your sales pages. It will boost your rankings and increase your sales. Tag and Ping is one of those simple, yet relatively unknown marketing techniques savvy Internet Marketers have been using and trying to keep quiet for years. To truly understand how Tag and Ping works, you will have to know some basic background information on keywords, blogging, tags, and how all these can work in sync to deliver traffic, links and sales to your site. What are Blogs? Most web users will know a blog is an online journal where bloggers post their daily or hourly entries (their opinions, views, info, links) on any subject that interests them. The most popular blogging systems are Blogger.com (owned by Google) Bloglines (owned by Ask Jeeves), LiveJournal, and many professional marketers use the free WordPress software which they can host on their own websites. Each blog has its own RSS feed -- RSS stands for Really Simple Syndication although its original acronym stood for Rich Site Summary. These RSS feeds broadcasts the information in the blog posts to all concerned parties -- those who have subscribed and use an RSS reader or aggregator to view the posts. Or more commonly, they use the FireFox browser, Google Desktop, or MyYahoo to access their favorite RSS feeds. The next version of Windows will have RSS embedded into its operating system. What are Tags? Tags are really another name for keywords. Most surfers will know keywords are the exact words Internet users type into search engines to find what they're looking on the world wide web. Tags work in the same way and are a form of social bookmarking, a way of classifying and accessing all that content in all those countless blogs. Many major blogging directories such as Technorati use tags to serve up the information to its patrons. One simple technique to create a tag in Technocrati: <*a href="http://technorati.com/tag/Laptops" rel="tag">Laptops<*/a> (remove asterisks in actual code) Or if your blogging software supports categories; this will be recognized by Technorati as a tag. What the heck is a Ping? A ping is a simple way to notify the different search engines to let them know that your blog has been updated. You call up or ping your blog post. You bookmark or place an entry in any one of the countless blogging sites such as Technorati, Furl, del.icio.us, Blinklist, Flickr --- you go to these sites and click your blog or tag to inform them you have updated your blog. Many blogging systems will automatically ping your blog updates. Or you can do this manually, for example Technorati's ping form is here: http://www.technorati.com/ping Simple Way to Ping If this is still confusing to you, one simple way to ping your tags/blogs is to use a site like: http://pingomatic.com/ and it will automatically ping your blog in many of the most popular blogging services. Enter The Online Professional Marketers and It All Hits the Fan Of course, online marketers have long discovered that the whole blogging system -- blogs, rss, tags, pinging -- is an excellent marketing vehicle. One great marketing system delivering targeted traffic to their products and services. It really is a corruption or commercialization of blogging and this surely wasn't the idea the original designers of blogs had in mind. But the whole blogging system is so lucrative, many professional marketers (the author is pleading the fifth!) are using blogging systems like WordPress to create mainly marketing sites that may have little resemblance to a real blog. It just uses the backbone structure of blogs, RSS, Tags to give their sites a slight competitive edge in a very competitive world. As we saw with the 'comment spam' there is a great likelihood that Tag and Ping will be misused and further antagonize the blogging purists. So if you are going to use Tag and Ping make sure you're creating valuable, usable content -- then most sites will want to link to your site anyway. Content is still king no matter what tricks the professional marketers want to use. Always will be! Using a Simple Tag and Ping Marketing Technique With Technorati To explain further the whole idea of Tag and Ping. Lets just walk through a marketing system you can quickly create using Technorati, one of the most popular blogging services. First, sign your blog up with Technorati. This is quite a simple procedure. Just upload a photo, doesn't have to be of you -- your site's logo will do. Register your profile with your 20 or so tags relating to your blog. Make sure these are keywords you're marketing with your blog. Then you have to place the Technorati code on your blog for a link back. Next, you must understand that Technorati creates a landing page for each tag in their system. This page is made up of four parts: - Flickr Photos - Recent blog posts tagged with that keyword or phrase - Who’s Blogging About sidebar which links to any profiles of blogs that those same keywords or phrase in their profile - Links from Furl for the same tag So to take full advantage and to use this marketing technique you have to sign up with both Flickr and Furl. Your aim is to get your links in all four spots on this Technorati landing page for your tag or keyword. When signing up for Flickr, many marketers use their site's name for their Flickr username, just use a dash instead of a dot in your site's url. You can use a photo of the product they're promoting to get a link from Flickr in the top spot on the landing page. Pick your tags and description for the product. Set up a Furl account and download the Toolbar , bookmark a few sites to get the hang of how its done. Now You're Really To Put Everything Together To Tag and Ping 1- You can start with the Flickr photos at top of the Technorati page. Just post a photo or cover image into your Flickr account, making sure you tag it and use a catchy headline in your description. Link it to your landing or affiliate page url. Example: Don't buy another marketing tool until your check out this site. 2 - Next, make the first of your blog posts on your particular subject or product to your blog, making sure you tag it with your keywords and then ping Technorati. Make all your posts good content, reviews, product information or free downloads. Your entry will appear on the top of the list for that tag shortly in Technorati. 3 - Furl your blog post and your landing/affiliate page with your tags to make sure your entry/post is listed the bottom section of the Technorati page for your tag. To work this system, add another blog post every few hours, Tag and Ping, plus Furl your posts. For better results you can sign up for countless other social bookmarking sites and bookmark your pages. Here are just a few good ones: del.icio.us, blinklist, moreover, icerocket, weblogs... Flickr, Blog, Tag, Ping, Furl This is just one Tag and Ping method, professional marketers have countless systems and sites working many variations on this relative new marketing technique. But the information given above should get you started on your own Tag and Ping marketing system. Remember, blogging and RSS are the wave of the future, make sure you're geared up to take advantage of all they have to offer. You must have at least one blog on your site. Use WordPress if you can -- Blogger will do in a pinch! Just make sure you're using some Ping and Tag marketing techniques to harvest all those links, traffic and sales for your site. This is one marketing technique you should now be using. Just remember to Flickr, Blog, Tag, Ping, Furl - Rinse and Repeat!
Make Money Using Easy Article
Marketing Techniques Unless you are very new to the business, or live in a cave, you've probably heard of article marketing. There are a number of advantages in using article marketing for your online business. It is a very effective technique to advertise a website, promote a product, build traffic to your site, increase back links to improve a website's ranking, and make money online. And the best thing about article marketing, it's FREE! How do you participate in article marketing? It is easy. Write short, 300 to 500 word articles and submit them to 10 to 25 of the largest article submission directory sites. (You can find these sites by doing a search.) Include an author's resource box in each article you write. Your resource box should include 2 or 3 links to the websites or products that you are promoting. As people see your links, they will click on them, visit the site or products that you are recommending, and make you money. To get the most benefit from your resource box, your article should be related to the sites or products that you are promoting in your resource box. For example, if your website is about bird watching, you would benefit most by writing an article on "Finding Red-Headed Woodpeckers In The Wild." People who are interested enough to read the article will also have an interest in seeing what you have to offer on your bird watching website. There is a good chance that many of them will click on your links and visit your site. On the other hand, if your site is about bird watching and your article is about the newest rock group, few rockers will click on your links. You should always make sure that your links are closely related to the information in your article. This is the way to maximize the amount of money you make through article marketing. Do you want to learn how to make money on the Internet? Get my new ebook and start making money online!
Suggested reading: * What is affiliate marketing? * 3 Steps To Internet Marketing Success * Network Marketing: Attracting Success, Money, & The People Who Want You To Have The Same * Marketing is top level management and sales is second level management an analysis. * Why You Should Be Getting Involved With Internet Marketing * Search Engine Optimization and Internet Marketing Tips and Tools |
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