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Franchise Ideas-What Franchise is Best for You?
By Raymond Lawrence

If you like the idea of being self employed yet entering the marketplace with an already established business then a franchise might be a good opportunity for you. However, there is a lot to learn about franchises before taking a leap into this entrepreneurial world. Your previous business experience, amount of investment, and personal preferences will play a huge role in whether or not you are suited for a franchise. Plus, you will need to have a franchise idea to help you get started.

All franchises have the possibility of being lucrative and they all have the possibility of failing. Most of the time the making or breaking of a franchise is the franchise owner and his ability to overcome problems that present themselves not to mention staying dedicated to the franchise at all times. There are three basic types of franchises, including wholesale distribution, products, and services. The type of franchise you should pick is not the one that has the supposed possibility of making you the most money because this simply won't work. The most lucrative franchise for anyone is the one they find enjoyable and don't mind dedicating all their free time to making a success.

Before choosing the type of franchise you want to open you will need to consider your business experience, the investment you can make, and what you would enjoy doing.

Investment

When it comes to franchising you will be expected to pay a one time franchise fee simply to have the rights to open that franchise. This one time non-refundable fee ranges depending on the franchise you are interested in. There are also other fees associated with franchises like startup expenses, licensing, insurance, inventory, royalties, and marketing fees. Different franchises have different fees so it is important to consider all the fees associated with each franchise you are interested in.

Once you calculate the initial investment for the franchises you are interested in then you will be able to determine which one best fits your financial situation. If you don't have the capital for opening a particular franchise then you should find one more suited to your financial situation.

For example, if you want to open a Bruegger's Bagel Bakery franchise then you need a net worth of at least $200,000 with liquidity of $100,000. The estimated cost of opening your franchise is from $230,000 - $489,000 plus the additional cost of real estate. As you can see this franchise idea requires a significant investment, which should only be made by someone who has the money and commitment to this type of franchise.

A more affordable franchise is from Dollar Store Services. With only $48,900 you could have the turnkey franchise up and ready to go. Only $15,000 of liquid capital is required for this franchise and estimated capital investment is from $48,900 - $600,000.

The coffee business has been booming and Starbucks is a perfect example. However, Starbucks are really expensive franchises to get into. So, if you have a coffee franchise idea in mind and don't have much to invest consider the Folgers Coffee Heaven Franchise. The minimum investment required is $9,999, which is one of the lowest franchise fees out there.

Business Experience

Many individuals have a franchise idea, the necessary capital, and run with it without ever considering their business experience and whether or not they are suited to making their franchise work. If you want a lucrative franchise you need to be able to make the business work. And, experience in that particular business will work wonders.

For example, if you have worked at a fast food restaurant for 15 years and know all the ins and outs of the business then opening a fast food franchise of your own makes the most sense. You have the business experience and the knowledge in that business to make it work. On the other hand, if you have been a banker for 15 years and decide to open a fast food franchise you will not have the same level of business experience to make it as successful as possible.

Of course, you can go through training and the like, but if you don't know your franchise idea's business inside and out you won't get off to the best start.

You may have zero fast food experience, but have always dreamed of opening a McDonalds. If you choose to do so you will need to team up with a manager who is very knowledgeable and experienced in the fast food business to help you make your new franchise successful.

Not all franchises help franchisees significantly once they get up and going. In fact, if you are looking for your franchise to hold your hand because you don't know the business then you will probably fall flat on your face. The importance of having some basic business experience in the franchise you are dreaming of cannot be stressed enough.

So, What Franchise Idea is Best for You?

Now that you have evaluated your liquidity, total investment, and personal business experience you are that much closer to finding the right franchise idea. Remember, however, that while having the financing and experience down there is still one very important element. What's left you might be wondering? The answer is personal interest. If you are not personally interested in selling hamburgers and making the general public want to eat more hamburgers then you are going to have a tough time making your hamburger franchise a success. So, when considering franchise ideas keep these three key points in mind, investment, experience, and personal interest, to make sure you find the best franchise for you.

Franchising Basics - An Introduction to Franchise Businesses
By Budda Oliver

While many people desire to open and operate their own independent business, there are quite a few obstacles that most face. Starting a company from scratch can be very intimidating, and most people don't even know where to begin. Entrepreneurialism can seem like a path filled with many hardships and complications along the way. So what is an aspiring entrepreneur to do?

For many, purchasing and running a franchise business may be the way to go. Purchasing one of these outfits offers you the privilege to promote an already successful, recognized product or service, along with many other benefits. If you are looking to open and run your own operation, franchising may very well be the best option for you, and should at the very least be seriously considered. Here is some further information that may help you decide if franchising is right for you.

Generally safer than starting a company from scratch, franchising is a proven business format that helps firms grow quickly and efficiently. In other words, purchasing a franchise is a great way to go into business for yourself, but not by yourself. Think of it as "entrepreneurial coloring inside the lines." In general terms, a franchise is a license to use the name, trademarks, and products or service offered by an already existing company. Franchising opportunities allow you to distribute products or offer the services of an established business, while also allowing you to utilize their successful business systems, including marketing and advertising, human resources, accounting, and site selection and/or acquisition.

Of course as with all ventures, there are risks involved in running a franchise. However, having a proven franchise system will help to minimize these inherent risks. Good franchisors will provide you with proven systems that are easily replicated, with predictable results.

The potential for running a successful franchise is almost limitless. Franchising accounts for 10 to 12% of all retail enterprises, yet these businesses attain over 50% of the revenues in these sectors.

There are a plethora of franchising opportunities waiting to be taken advantage of. Whether you are unsure of what type of venture you would like to run, or you know exactly what type of industry was meant for you, the options available are infinite. There are roughly 3,000 franchising companies in over 80 different industries.

The advantages of owning a franchise business are vast, and the opportunities are only limited by you own personal aspirations and desires. There are also many franchising consultant experts that can help you decide if purchasing and running a franchise venture is right for you. The services offered by these experts can help place you with a franchise business that is right for you, as well as answer any questions you may have pertaining to franchising.

Franchising - 5 Tips For Successful Franchisor - Franchisee Relationships
By Lisa Hoffmann

When you become a franchisor, you are the hub of the wheel and each spoke is a franchisee. How you establish and maintain your relationships with your franchisees can mean the difference between great success and dismal failure. If you've qualified them well (see tip 1), you'll keep problems to a minimum. Either way, it pays to be proactive. Here are five ways to keep problems to a minimum in these essential relationships.

1. Find the Right Franchisees

In the rush to expand, many companies bring on franchisees that aren't a good fit. Some people with entrepreneurial stars in their eyes mistakenly believe that since a franchise is part of a large, established network running one is easy. Make sure your potential franchise owners know that a franchise, like any small business, requires long hours, lots of energy, and boatloads of patience. Being able to identify individuals with the right mix of skills, character traits and personality will save you a plenty of headaches. Remember, these people will be representing your brand.

2. Understand that You Can't Please Everyone - But You Should Try

The biggest factor in the growth of a franchise is the feedback your franchise owners give to potential franchisees. An endorsement from existing franchisees validates the business model; anything less than a strong recommendation raises doubts.

Franchisees generally come in three flavors:

  • Evangelists: Company cheerleaders who throw themselves into helping the company succeed

  • >Gripers: Those who want to blame you for every problem they have and never seem to be satisfied

  • >In-betweeners: Those who are just trying to make a living and need your support

While you'll rarely convert the Gripers to Evangelists, you can keep the In-Betweeners from growing frustrated. When profits are up, everyone is happy, of course. But even when money isn't flowing in as quickly as it should, being responsive to your franchisees will earn you their trust, respect and, ultimately, their endorsement. Steps 3-5 will help.

3. Be as Honest About Failures as You are About Successes

When a franchisee does well, throw some love their way. A little attention for a job well done reinforces effective strategies and may encourage some healthy competition between franchisees. Superstars will reach ever higher and everyone else will have a goal to work toward.

On the other hand, be honest when things don't go well. Business people can smell a cover up no matter how you package it. Dishonesty and spin weaken your credibility. If you are forthright about your shortcomings and lay out how you plan to improve them, your franchisees will respect you for it.

4. Communicate and Be Accountable

Franchisees don't mind bad news - But they hate no news. Nothing irritates a franchise owner more than calling out for help and hearing nothing but silence. Answer your phone when you can and return franchisee calls promptly. Reply to e-mails before they fall off your radar. Even if the answers to your franchisees' questions and requests aren't what they want to hear, they will appreciate that you responded quickly and honestly.

5. Us vs. Them Leads to Failure

Repeat after me: "We are on the same team."

Too often, franchisors and franchisees act like bitter political opponents rather than teammates. In the battle of Us vs. Them, nobody wins. Never lose sight of your common goal: winning customers to your brand.

 

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